Hello Guys,

Even at the $10K per minute end of the scale, a promo video is orders of magnitude cheaper than a typical similar TV ad produced by a large studio.

Large studios charge anywhere from $100K to $400K or more to produce a 30 second TV ad.
Even at $100K that is about $3,000 per second of video compared to $170 per second for a one minute $10K promo video.
The difference is a whopping 18 times cheaper!
Again that is considering a cheap TV ad versus an expensive animated promo video.
So in reality the difference is usually 30 to 50 times less in price for a typical 1 minute demo video than for a 30 sec commercial.

I think value is a matter of perception so If the studio can make it client perceive their work is worth 20 times more and the customer is willing to believe it, so be it!

The question is. Do you really believe that any of the videos produced by Grumo Media or similar studio provide 20 times less value than a typical 30 sec TV ad?
Of course not. In fact, we get told all the time that some of our demo videos are way more entertaining and fun to watch than their expensive TV counterparts.

So why this big difference in price?
I think there are two main reasons to explain this huge difference in pricing.
They are momentum and resources.

For more information you can visit here: App Video Cost

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